Lucky Charms Shape Really Works As A Market Strategy

A very popular brand of breakfast cereal, Lucky Charms is manufactured by General Mills, in the United States. The secret for their success comes from the main cereal components: multicolor marshmallow pieces and bits of toasted oats cut in a great variety of shapes. It is often the Lucky Charms shape that attracts children’s attention and increases the breakfast appetite. The happy colors and the periodical modification of the marbits composition also have a great influence in keeping a high sales level. Moreover, periodical market surveys tell the company management team how well a certain Lucky Charms shape is received.

The only Lucky Charms shape that was not present in the UK variant of the cereal sold by Nestle is the green clover marshmallow mainly because of the association with Ireland and the conflicts specific to the 90s. Otherwise, the first shapes made by General Mills counted the pink hearts, orange stars, yellow moons and the green clovers mentioned above. Afterwards, the Lucky Charms shape variety greatly increased with the design of the pots of gold and hourglasses, the blue diamonds, the purple horseshoes and the red balloons. In time some shapes get obsolete, which is why the manufacturer keeps re-inventing the Lucky Charms shape periodically.

Thus, the yellow moons and the blue diamonds underwent modifications, as the moons turned blue and the diamonds were eliminated. Most of time, the change of one Lucky Charms shape passes without too much fuss, and only on special occasions it serves for advertising purposes. The present-day form of the cereal include pink, blue and yellow rainbows, orange and white shooting stars, purple horseshoes, pink hearts, green leprechauns complemented by five points stars and whale shapes. The Lucky Charms shape to have resisted in the packages from the very beginning is the pink heart that remains present with the brand even today.

The Lucky Charms shape represents the theme of the song or jingle describing the cereal box content. You will hear the rhymes in TV commercials or even listen it on the radio: children are the main targets as the rhyme is very easy to learn and sing. In recent years more transformations took place with the appearance of the yellow and orange hourglasses in 2008 that reinforced the former 2007 launch of the chocolate and berry variants besides the classic marshmallows. Therefore, the Lucky Charms shape remains a major element in the market promotion strategies, since it is part of the product specificity.

Professional Athletes With Tax Debt Problems

Darryl Strawberry
Dodgers star, Darryl Strawberry first got in to trouble with the IRS in 1994 when he was put under investigation for tax fraud. The IRS tacked him with tax evasion, and he had to pay back $350,000 in back taxes, serve 3 years of probation, six years of home confinement, and complete 100 hours of community service.

2. Lawrence Taylor
Former Giants linebacker, Lawrence Taylor filed an incorrect federal income tax return back in 1990. Taylor pleaded guilty to the tax charges in 1997, and was punished with three months house arrest, five years probation and 500 hours of community service for income tax evasion.

3. Pete Rose
Baseball favorite, Pete Rose, also got in to some trouble with the government in 1990, when he filed a false income tax return. Despite his celebrity status, Rose was sentenced to five months in a correctional facility, three months in a community treatment center, 1,000 hours of community service and a $50,000 fine.

4. Helio Castroneves
The recent controversy around Indy 500 racer Helio Castroneves and his supposed $5 million tax debt has shed light on the tax problems sports stars can get in to. He is currently being tried for evading taxes on a licensing deal that he claims to never have received a dime from. Only time will tell whether the Indy 500 and dancing with the stars celebrity actually committed the tax crime.

5. Willie McCovey
Hall of Famer Willie McCovey, like many other athletes who ran in to tax trouble, did so by forgetting to claim cash made during autograph signing. While McCovey pleaded guilty to the crime, he also claimed to have committed it unknowingly, since he had a professional handle his accounting. He was sentenced to two years of probation and fined $5,000.

6. O.J. Simpson
Although infamous for more than his athletic abilities, O.J. Simpson upset the IRS enough to be put on the California tax shame list. His tax debt was over $1.5 million, and he stayed on the list for more than a year.

7. Jesse Owens
The late 1930s Olympic winner Jesse Owens got himself into trouble with the IRS. After the Olympics, Owens tried multiple business ventures in the United States to profit off his newly found fame. However, one of his ventures lost Owens a fortune and rendered him unable to pay his full tax liability. As a result, Owens was forced to declare bankruptcy.

8. Boris Becker
Famed tennis player and bad boy, Boris Becker, ran right in to tax trouble when it was discovered his apartment was not his priority residence, as previously claimed. As a result, he was given two years probation, fined $500,000, and ordered to pay expensive court fees.

The Global Biotechnology Market Trand And Analysis

The global biotechnology market is experiencing the strong growth since recent past, which is mainly attributed to the high level research and development activities, manufacturing as well as marketing of products based on advanced biotechnology research. The higher market value of biotechnology industry reflects revenues of companies within this market from product sales, licensing fees, royalties and research funding.
The biotechnology market has reported the growth rate of 4% in 2009 which reached to around $200 billion. The global biotechnology market is estimated to reach $318 billion through 2014, an increase of 59% since 2009. Medical/Healthcare is the largest segment of the biotechnology industry market, accounting for 66% of the market’s total value, while America counts for 48% market value.
The major products and services which are covered under this research report are Human health technologies, Biotechnology services, Agriculture and environment biotechnology, Animal health technologies and Biodiagnostics. The primary activities of companies in this industry are, DNA coding, mapping and sequencing, Process biotechnologies, Subcellular organism research, Cell and tissue culture and engineering, Protein sequencing, and synthesis and engineering.
The global biotechnology market research report begins with identification of the major market segments and also those forces affecting demand and supply within the industry. It analyses the upcoming market trends as well as recent results and performance of each key player in this industry. The reports gives insights and consists of the comprehensive details such as the barriers to entry, operating cost structure, technology & systems and domestic & international markets. It provides the in-depth knowledge to the Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic regional data.
Biotechnology industry reports provide is a good resource for top-level data and analysis covering the Biotechnology industry. It includes important data related to the market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. The report provide expert analysis on a global, regional and country basis and covers the Global, European and Asia-Pacific markets. Biotechnology company profiles give detail information on the new product launches, technology, product portfolio, ongoing research activities and company”s future plans.

Send the perfect Diwali SMS online saving your money

Do you wish to make some extra special for this Diwali? Well, then you can try to send Diwali wishes to all your close friends and relatives without having to spend any money from your pocket. This is made possible by the different service provider but it is you who need to make sure that good attempts are made to get the genuine one for you without any problem at all. Therefore, it is your choice that is important to know whether you can send Diwali SMS online. If you take the right steps then it would make you send Diwali messages online to all your friends. It can also help to save your money and your mobile bills will gradually decrease. Therefore when you try to send free Diwali SMS, it is important to make sure that the terms and conditions are known to you in order to remain assured that you are quite knowledgeable. If you do not get the right source then it would only lead you to lose your valuable time.

Get delivery reports online It is possible to get all the delivery reports of the various free Diwali SMS that you have sent. It is also made possible to send the same customized Diwali messages to more than one person at a time without having to type again and again. So this also saves a lot of your time which makes you feel glad for being able to get the right one online. If you try to get hold of the right service provider, it is important to know whether it provides unlimited service so that you can send free Diwali wishes without any sort of problem. So, you have to know how to choose the best site for you that would lead to get lots of important facilities without using your mobile phone at all. When you , it is important to make sure that your messages are getting delivered to the right person without any problem.

Know how to choose the best one It is important to have a good idea whether you would be able to get the perfect site to send free Diwali SMS online with accurate delivery report. By getting the delivery report, it also makes the recipient to feel very special to get it from you. Thus good attempts have to be made to know how it would be possible to choose a genuine source helping you to send Diwali SMS for free online. No matter whether you are in office or home, it just needs a laptop or computer with a good Internet connection thereby helping to send free Diwali SMS without any sort of worries at all.

Budgeting Your Money When You Own A Home Based Business

One of the most difficult things to do when you start a new Home Based Business is putting together a budget. Without any financial history on which to base income and expenses, it may seem like guesswork, but as part of any Home Based Business plan a tentative budget can be established with some thought and anticipation for the future.

In most Home Based Business there are two main categories, income and expense. Under your expense category there can be several sub-categories often falling into two main areas of controllable expenses and uncontrollable. While many Home Based Business owner claim they can control every expense involved in their Home Based Business, they are simply kidding themselves as some things such as utility cost, the amount of rent and other so-called fixed costs can, and do change, with the owner having no control.

Other expenses in Home Based Business such as payroll, insurance and advertising can be subject to a budget, but they are considered controllable expenses. If the Home Based Business begins to fall off, you can control some of these expenses by laying off employees and cutting back on advertising. However, living by a budget will help maintain profitability in many respects but can also turn against you in the long run.

Depending on the viability of your Home Based Business it often is a better investment to bite the financial bullet on employee wages and still provide good customer service to the remaining customers until Home Based Business picks back up. By trying to everything yourself not only will you burn out quickly, but is no one is taking care of the customers, it will not take long until there are no more customers to care for.

There are two ways to budget your Home Based Business money and that is through set dollar amounts and percentage of income. Many Home Based Business will budget their controllable expenses by the dollar and non-controllable by percentage of income. Obviously a good part of the owner’s time is going to be based on bringing money into the Home Based Business and how much they have to spend on controllable expenses will be in direct relation to income.

For example, a company earning $20,000 a month in income has budgeted six percent for payroll, providing $1,200 for payroll. If the income level rises to $50,000 the budgeted payroll percent does not change but the dollars available for payroll climbs to $3,000. With an obvious increase in Home Based Business to create the additional income, the owner will probably need the extra help to take care of Home Based Business.

There are many other expenses that fall into the payroll account such as worker’s compensation charges, Social Security tax paid by the employer and paid vacation time or other perks determined by the employer. While a budget may be difficult to establish for a new Home Based Business, it is a necessary evil for all Home Based Business owners.

Running A Profitable Personal Finance Blog

Nowadays most internet users are familiar with the concept of online blogs. Indeed many people will now have their own blog, whether it’s a personal blog or a blog discussing a certain subject. However in this article I want to outline the various different ways you can generate a decent income from a finance-related blog.

Personal finance is one of those subjects where you will never run out of things to talk about because there are always lots of new products being launched and lots of news stories you can cover. For example you can discuss budgeting, credit cards, loans, mortgages, pensions, property, saving, share trading, taxation, etc.

Each of these subjects is potentially very profitable in it’s own way. The key to success is to pick a subject you enjoy talking about and then decide which type of revenue model(s) you are going to use on your blog. You basically have three separate options.

Firstly you can join Google Adsense or indeed any of the major pay-per-click companies. This will enable you to place blocks of ads on your blog and earn money every time one of your visitors clicks on one of these ads. In the finance niche this can be highly profitable because you can sometimes earn several dollars per click.

Another option is to sell ad space directly to any interested parties. This will often be significantly more profitable because you don’t need to split the revenue received with any other ad network. The great thing about this approach is that you can earn money up front, which allows you to plough money back into your blog straight away.

The final option is to become an affiliate marketer and promote various different products on your blog. This is often seen as being the most profitable income-generating model because in the finance niche there are all kinds of different products and services you can promote.

For instance you can promote stock brokers, forex brokers, bank accounts, savings accounts, trading software, etc. You can even promote some of the premium training courses if you so wish which offer very generous affiliate commissions in most cases, often as high as 20-30% per sale.

So the point I want to get across is that there are several ways you can earn a decent income from a financial blog. The key to success is to work on building as much traffic as you possibly can. Once you’ve done that you can then experiment with each method and discover which one is most likely to earn you the most revenue.

Top Philippine Banks For Ofw

A bank account is very important for OFW since it will be the account where the money will be sent from abroad. Opening a new bank account can be hard since you do not know which bank is the best for your criteria. There are really many banks in the Philippines so selecting one is not easy. In this article, you can learn which bank to use to send money to the Philippines.

1. Banco de Oro

Last year, Banco de Oro or commonly known as BDO held the highest portion of OFW remittances so it was named by Central Bank o f the Philippines as the No.1 bank of OFW remittance. BDO has services that it exclusively offer to OFW and their relatives like the Kabayan savings account with only P50 initial deposit with no maintaining balance as long it will be used for remittance. Just like other banks, BDO has Internet banking, phone, mobile and ATM banking across the country.

2. BPI

Recently, Finance Asia awarded Bank of the Philippine Islands as the best bank in the country for cash management in 2009. BPI is my choice bank for sending money to the Philippines. It has the best care fo its customer and very quick in responding to their client’s needs.

3. Metrobank

Metrobank is a famousr bank in the Philippines and listed as a public company in the Philippine Stock Exchange. Last year, it belongs to the top five remittance bank of OFW. It has a wide network of branches not only in the Philippines but also in other countries like US, European countries, Korea and Middle East countries. Many OFW likes Metrobank because of its good customer service and plenty of branches all over the country.

4. Chinabank

ChinaBank ranks fourth as the largest universal bank in the Philippines by market capitalization. It is a member of BancNet, a famous bank organization in the Phlippines. Chinabank has many services through its 388 ATM and 248 branches across the country. One good benefit of using Chinabank is you can transfer money to other bank members of BancNet with just small transfer charge.

5. Union Bank of the Philippines

In the Philippines, Union Bank ranks seventh in the largest banks in terms of assets. It is a public bank listed in Philippine Stock Exchange. Union Bank is a partnership among the companies and government institution in the country. With its wide range of services, many people and OFW find Union Bank a good choice for banking and remittance purposes. You can send money to the Philippines using Union Bank by PayPal, through remittance partners and by bank to bank wire transfer.

Choosing a bank for remittance purposes depends on your needs. Almost all banks offer same services but you need to determine those which are customer-oriented and responds to client’s problems quickly.

What Mistakes Do Commodity Traders Make When Trading

Any kind of trading is a risk, and it is the same for commodity trading as well. It is natural for traders to loose some money when trading in the commodities market. Almost 85-90 percent of those who trade in the commodities market are susceptible to loss at one point of time or the other. There are some more who loose quiet a lot of their investment if their commodity trading strategies are not right. For those who always wanted to enter into the commodity trading market may find these statistics appalling. What needs to be known is that those who have not done well in the commodity trading

Another reason why traders fail is because they do not educate themselves well about the commodity trading This is especially for new traders who think that trading in commodities is easy and educating yourself about it is not necessary. Learning futures margins, ticker symbols and contract sizes are only a chip of the trading block. What every trader needs to know is that since you are competing with several other traders who are well trained and know much more about commodity trading. What traders need to realize is that knowledgeable traders will not make trading easy for you since they make note of all the points, these are essential to make good trading strategies and win good trades. It is therefore essential that traders who are not well educated about the commodity trading market ensure that they gain all the required knowledge to help them move a step ahead.

Another mistake that most traders make is put in a lot of money in a single trade. The secret to being a successful commodity trader is making sure that you dont put in more than 5% of your money in one single trade. For e.g. if you want to begin commodity trading with $20,000 then you need to make sure that you put in no more than $1000 in a single trade. Investing any more is like inviting risk. With only a small percentage in a particular commodity you can be assured that incase there is a loss you will not loose a huge amount.

Critical Illness Insurance – What Are The Advantages And Disadvantages Of This Cover

Critical illness insurance is designed to pay a one off lump sum, if you are diagnosed with a qualifying illness covered during the term of the policy. Most insurance companies will have a list of qualifying illnesses covered by the policy. The types of illnesses covered under a critical illnesses plan will vary from company to company, this means it is important to read what known as the “key facts document” is provided by all the insurance companies, before you apply for your critical illness insurance. With critical illness policies you can choose both the term of the policy and the level of benefit and you can have it as a standalone benefit or as part of a life insurance plan.

Critical Illness Advantages and Disadvantages

Advantages
Will protect your family and yourself should you be diagnosed with a qualifying illness. The policy pays a tax free lump sum which you are free to spend how you see fit.

Cons
Not all insurance companies cover the same illnesses within their policy. May not cover a pre-existing condition, especially if not declared at the outset. This type of cover can be expensive.

Critical illness plans can be set up into two ways
Death or Earlier Critical Illness pays on either death or critical illness but not both.

Death AND Critical Illness
This pays on a qualifying illness claim and again on death. Some critical illness plans have the following options: Stand alone Critical Illness: No life cover, only pays out on diagnosis of a qualifying illness. Waiver of Premium: monthly premiums are paid on your behalf for after a set deferment period if you cannot work due to ill health. Survival Period: most policies require you to survive for a period of 14 days to make a claim. Permanent Total Disability: the policy pays out if you are unable to work again. Children: some providers will pay out a set amount of benefit if one of your children suffers a qualifying critical illness.

Critical illness insurance quotes and advice
As with any insurance policy it is important to understand the policy you take out as paying a premium for many years and then finding out that you are not covered for what you thought can severally affect your financial planning. These days there are many life insurance websites that let you compare the premiums and benefits of each provider in the comfort of your own home. Many of these sites will offer discounted premiums as they have lower operating costs and can offer independent financial advice over the phone should you be unclear on any aspect of the policy you are considering.

Consider your investment plan carefully

Retirement is a necessary event which everyone faces in life. When one thinks of his income after retirement, several options arise. During his service, the person has to save some amount every month for his retired life. The person invests this amount in Annuity schemes which fetch him some periodical income so that after retirement he can lead a normal life. Before choosing the appropriate investment plan, the person has to evaluate his needs. His immediate commitments like education of children, expenses on health, renovation of house, legal expenses if any are some of the factors which may require careful consideration. The next question that he has to consider is the marriage of children, tour plans, etc.

Where to invest the savings?

This is a vexing question that needs careful consideration. Many employees invest the amount with their employers. In return for this investment, the employer normally gives the employee a fixed amount periodically as Annuity. Of course in the beginning the Annuity which the employee gets would seem to be reasonable. But with inflation, the fixed annuity will not be sufficient in the coming years. Even with an inflation of about 3% every year, in about 4 to 5 years the person will feel the financial crunch.

The alternative is to invest in Stock market. But this requires specialization and careful market analysis. Everyone may not have this quality. So this is a risky investment.

As an alternative, the employee can consider the investment plans offered by different investment companies. Many of the investment agencies have several attractive plans like Annuity with health insurance coverage for the spouse, burglary insurance, etc. Such investment could be another better option to choose.

Some persons may consider investing in real estate. But if such investment is made, the person may not have fixed returns unless the investment fetches him some amount by way of rent. If such investment is made when there is a favorable market, the value of real estate would appreciate and this may fetch attractive returns.

However, as far as investment plan is concerned, all that matters is the wisdom of the investor. Wherever necessary, he can take the guidance of professional investment planners who would be able to guide the investor appropriately.